OGC Nice is pleased to announce that SELECTED has become the Club’s Official Clothing Partner for the 2026/2027 season.

An international fashion brand owned by the BESTSELLER group—a major global player in the textile industry—SELECTED is renowned for its contemporary wardrobe, blending elegance, modernity, and functionality.

As part of this new partnership, SELECTED will outfit OGC Nice players, staff, management, and employees for home matches and various official Club engagements.

Designed to reflect the diverse facets of OGC Nice, the wardrobe will combine contemporary, lifestyle-oriented silhouettes for the players with more understated, elegant attire for management and staff.

Through this partnership, SELECTED is lending its expertise to OGC Nice’s identity and image. This alliance brings together an iconic club—deeply rooted in its local region—and an international fashion brand that shares a commitment to authenticity, modernity, and high standards.

Cynthia Marcou, Director of Partnerships, Merchandising, and Digital: "The arrival of SELECTED reflects our commitment to paying close attention to the Club’s image during all official engagements. Their style—simultaneously contemporary, elegant, and accessible— perfectly aligns with the identity we wish to project."

Thibaut Demange, Country Director for Southern Europe, Bestseller: "We are proud to partner SELECTED with OGC Nice. Through this collaboration, we aim to put our expertise at the service of the Club by providing a modern, elegant, and functional wardrobe that is perfectly aligned with the values and ambitions of both brands."