December 5, 2016
The Chinese watch on
OGC Nice have been in the limelight for the past few months. The interest they have drawn has crossed international borders - going as far as China - since the arrival of the club's Sino-American owners.
This new wave of attention on the club began at the beginning of the season, with the presence of a Chinese shirt sponsor Ctrip, for the side's Europa League kit.
Over the last few days, the club has added another string to its bow with the creation of an official account on Weibo, the Chinese equivalent of Twitter, which affords the club an extremely direct means of reaching the 261 millions Chinese people who use the app.
And, over the weekend, 16 journalists from China's principal media outlets made a trip to the Côte d'Azur to get to know the club. They were welcomed by president Rivère and shareholder Alex Zheng before watching Le Gym turn on the style in the win over Toulouse to cap a tour of the Allianz Riviera and meetings with the staff, players and fans - including Mèfi.
Their busy schedule will see them continue 'explorations' of the OGC Nice universe - with a focus on the club's youth development policy - on Monday and Tuesday. But they won't wait until they get home to let people know about their experience - their discoveries are already being shared on Chinese social media networks and giving the club a whole new kind of exposure.